Overview
KB&B, a German marketing agency specializing in family and children-focused campaigns, needed to scale their content production—without sacrificing quality or overburdening their team.
Their marketing team was spending hours crafting blog articles and manually publishing them across LinkedIn and Instagram. Every post required research, writing, image selection, formatting, and coordination across platforms. It wasn’t sustainable.
We partnered with KB&B to bring AI directly into their CRM—automating the entire workflow from article generation to cross-platform publishing. The result? More visibility, better SEO, and hundreds of hours freed up to focus on creative strategy instead of repetitive tasks.
Challenge
KB&B’s marketing operations were slowed down by several key issues:
- Manual blog and social content creation → Writing each article and corresponding social post took hours of team effort.
- Disjointed publishing process → Pushing content to Instagram and LinkedIn involved separate tools, steps, and coordination.
- Lost time on repetitive tasks → Repetition dulled creativity and made it difficult to scale production effectively.
- SEO underperformance → Manually written content lacked the consistency and optimization needed to improve search rankings.
- Team frustration → Skilled marketers were spending time on copy-paste tasks instead of strategic creative work.
They needed a way to scale content creation without scaling overhead.
Solution
We built a fully automated content generation and publishing workflow, integrated directly into KB&B’s CRM..
Here’s what we delivered:
✅ AI-generated blog articles and visuals → We used OpenAI’s GPT models to write articles from defined inputs (URLs, transcripts, notes) and generate matching images.
✅ Automated social publishing → Each article now comes with a ready-to-post LinkedIn and Instagram caption, published across platforms in one click.
✅ SEO-conscious content templates → Content is automatically structured with search performance in mind, boosting visibility without requiring SEO expertise.
✅ Seamless workflow integration → Everything runs inside the CRM—from input, to approval, to scheduling—reducing context-switching and complexity.
✅ Iterative prompt engineering → We fine-tuned the AI to meet KB&B’s tone of voice and audience needs, delivering consistent, high-quality outputs.
.png)
{{review}}
Stack
We selected tools that empowered the marketing team to create and scale without needing to code or rely on technical support:
{{tool}}
{{images-slider}}
Results
{{result}}
Key Takeaways
- AI isn't just for developers—it’s a marketing team's secret weapon.
- Automation makes good content easier to scale without compromising quality.
- Integrated tools free teams to do what they do best: create, test, and connect with their audience.
KB&B’s team can now move faster, think bigger, and grow their brand across channels—with AI doing the heavy lifting behind the scenes.
.png)
.webp)
%20(1).webp)
.png)
.png)