5
min read

How we helped a recruitment company save € 360k.
Every year.

Overview

Imagine you’re running a high-paced, international talent recruitment agency. Thousands of candidates apply every season, and your team needs to onboard them quickly and efficiently. But instead of a seamless system, you’re stuck with outdated software that requires endless manual data entry, email exchanges, WhatsApp messages, and phone calls just to move candidates through the process.

That was the reality for Stars Be Original, a key partner of the Alpitour Group specializing in recruiting entertainment and animation talent for tourist resorts worldwide. Their existing PHP-based web app was slowing them down. Every update was costly and complex, and the manual workflows drained time and resources.

They had two options:

  1. Patch the old system and build on top of it—a short-term fix that would still carry technical debt.
  2. Rebuild from scratch using modern, scalable tools—a riskier but potentially more efficient solution.

After careful evaluation, the second option was not only cheaper but also the fastest way to build a truly scalable, AI-ready platform.

Here’s how we made it happen.


Challenge

Stars Be Original faced a perfect storm of inefficiencies:

  • A slow, outdated PHP-based system that made every update complex and expensive.
  • Manual-heavy operations—recruiters were constantly copy-pasting candidate details, answering emails, making calls, and juggling WhatsApp messages just to keep the hiring process moving.
  • A lack of automation, forcing recruiters to manually remind candidates about forms, payments, and next steps.
  • Data management headaches—historical data was scattered and unstructured, making reporting difficult.
  • Scalability concerns—as their business grew, the system couldn’t keep up, limiting their ability to process applications efficiently.


It was clear: they needed a system that worked for them, not against them.

Solution


Rather than throwing good money after bad by patching their outdated system, we recommended a full rebuild using a modern no-code/low-code stack.

Here’s what we did:

Eliminated technical debt → Instead of building on fragile foundations, we migrated their entire system to a scalable backend that could grow with them.

Streamlined candidate onboarding → We redesigned the entire recruitment process to reduce friction and improve the experience for both recruiters and applicants.

Automated manual tasks → More than 70 email templates now handle candidate communications automatically, eliminating repetitive messaging.

Simplified payments → Candidates can now pay directly through the platform, reducing administrative overhead.

Introduced real-time dashboards → With dynamic KPI tracking, recruiters now have a bird’s-eye view of hiring progress.

Optimized user experience (UX) → The new frontend is clean, fast, and intuitive, making onboarding easier for candidates and recruiters alike.

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Stack


We selected tools that balanced flexibility, scalability, speed, security and compliance.



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Results

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Key Takeaways

  • Automating manual tasks doesn’t just save time—it transforms how a business operates.
  • A smart rebuild is often cheaper than trying to fix a broken system with patches.
  • Modern no-code/low-code tools can deliver enterprise-grade solutions faster and more affordably.
  • User experience (UX) is just as important as functionality—software should feel effortless to use.

By focusing on UX, automation, and scalability, we helped Stars Be Original turn a sluggish, outdated system into a high-performance recruitment engine.

Now, their technology is working for them, not against them

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Give us a shot

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Frequently asked questions

Everything you need to know before starting a project with us.
How do you ensure successful software adoption by my team?

We prioritize user-friendly design and build tools that match your real-world workflows. By involving stakeholders early, iterating quickly with visual development, and offering multilingual support and smooth onboarding, we make sure your team actually uses and loves the tools we build—no massive training required.

Why choose no-code/low-code development over traditional coding?

No-code and low-code platforms allow us to build scalable, secure, and cost-effective applications faster than traditional development. This means shorter launch cycles, easier updates, and intuitive interfaces that require less training—without compromising performance or customization.

What industries do you work with for software development and automation?

We’ve successfully delivered software and automation solutions for startups, marketing agencies, tourism companies, logistics, and financial services across more than 10 countries. If your team is drowning in Excel files or switching between outdated tools, we can help modernize your tech stack and align it with your business goals.

How can automation and AI improve productivity in my company?

By automating time-consuming tasks like data entry, email responses, document processing, and reporting, we free your team to focus on high-value work. Our AI integrations help uncover actionable insights, personalize user experiences, and reduce human error—leading to significant time savings and improved operational efficiency.

What types of AI-powered software can you build for my business?

We specialize in building custom AI-powered software tailored to your specific workflows. From automating repetitive tasks to creating AI chatbots, predictive analytics, and CRM tools, our solutions are built to reduce manual work, improve team efficiency, and deliver data-driven insights. Whether you need internal tools or customer-facing applications, we ensure your team will love using them.

How do you protect clients from vendor lock-in with your software solutions?

We build custom applications using open standards, modular architecture, and well-documented APIs—ensuring you can evolve or migrate your system without being tied to one platform, developer, or tool. You maintain full ownership and control of your code, infrastructure, and data.

How do you ensure your software is scalable as our business grows?

Our solutions are designed on modern, cloud-based architecture using scalable databases and flexible backend systems. We future-proof your product by anticipating growth, integrating performance monitoring, and enabling smooth upgrades as your team and customer base expand.

What is your development process, and how will I stay updated?

We follow an agile, iterative development process with weekly check-ins, demo sessions, and transparent project management tools. From kickoff to launch, you'll have visibility over progress, direct contact with our team, and shared access to documentation and prototypes.

How long does it take to build a custom web or mobile application?

Timelines vary based on complexity, but most projects take between 4 to 12 months. We prioritize speed without sacrificing quality by using no-code/low-code tools and streamlined collaboration—delivering fast results and early value.

What’s the difference between a website and a web application?

A website displays content and is often static, while a web application is interactive and dynamic—built to perform specific functions like processing data, handling user input, and connecting with databases. Think of your banking dashboard or CRM system: that’s a web app.

Still have questions?
Can’t find the answer you’re looking for? Please chat to our friendly team.
Thanks to Soraia, we save 7 hours on every article we publish, automating our content from draft to social in a single click.
Rolf Kosakowski
KB&B
Extremely satisfied with the collaboration—you navigated a complex project with clarity and delivered above expectations
Amanda Potter Cole
Rainplan
The new system is like adding four recruiters to my team—without the cost or complexity. I’m extremely satisfied with the consulting, development, and ongoing support.
Jacopo Castano
APraise
We went from zero to one, saving 70 hours for every new expert we onboard. A significant improvement that’s accelerating our business growth.
Brian Dandelet
CXL
My wish for this year has come true. We are very happy to have you on our side and have this kind of product in our hands.
Rolf Kosakowski
KB&B - StoryWonder
Thanks to the efficient CRM platform and the automations, we have saved precious time and improved the management and experience of our customers.
Fabricio Carminati
FRH
Using AI for moderating reviews, images, and data enrichment has cut our operations time by over 70% with high accuracy.
Edouard Fiess
Navily
Young, professional, serious providers. Everything is clear and fluid. I love it.
Gabriella Bruzzone
Stars Be Original
Tool
Usage
Why we chose it
Xano
Backend
Scalable, API-driven, no need for costly DevOps
WeWeb
Frontend
Allows rapid development with full design control
Stripe
Payments
Reliable, easy to integrate for global transactions
Fillout
Forms
Dynamic, user-friendly, integrates seamlessly
Brevo
Emailing
Handles newsletter, email and WhatsApp automations
30% increase in recruiter productivity
Fewer manual tasks, more focus on hiring
€ 360k annual savings
Fewer bottlenecks, less administrative work
More qualified candidates attracted to the platform
Better UX for candidates and recruiters resulted in faster onboarding, happier users
Scalability unlocked
AI and automation ready infrastructure for future growth eliminating technical deb
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