Overview
Imagine you’re running a high-paced, international talent recruitment agency. Thousands of candidates apply every season, and your team needs to onboard them quickly and efficiently. But instead of a seamless system, you’re stuck with outdated software that requires endless manual data entry, email exchanges, WhatsApp messages, and phone calls just to move candidates through the process.
That was the reality for Stars Be Original, a key partner of the Alpitour Group specializing in recruiting entertainment and animation talent for tourist resorts worldwide. Their existing PHP-based web app was slowing them down. Every update was costly and complex, and the manual workflows drained time and resources.
They had two options:
- Patch the old system and build on top of it—a short-term fix that would still carry technical debt.
- Rebuild from scratch using modern, scalable tools—a riskier but potentially more efficient solution.
After careful evaluation, the second option was not only cheaper but also the fastest way to build a truly scalable, AI-ready platform.
Here’s how we made it happen.
Challenge
Stars Be Original faced a perfect storm of inefficiencies:
- A slow, outdated PHP-based system that made every update complex and expensive.
- Manual-heavy operations—recruiters were constantly copy-pasting candidate details, answering emails, making calls, and juggling WhatsApp messages just to keep the hiring process moving.
- A lack of automation, forcing recruiters to manually remind candidates about forms, payments, and next steps.
- Data management headaches—historical data was scattered and unstructured, making reporting difficult.
- Scalability concerns—as their business grew, the system couldn’t keep up, limiting their ability to process applications efficiently.
It was clear: they needed a system that worked for them, not against them.

Solution
Rather than throwing good money after bad by patching their outdated system, we recommended a full rebuild using a modern no-code/low-code stack.
Here’s what we did:
✅ Eliminated technical debt → Instead of building on fragile foundations, we migrated their entire system to a scalable backend that could grow with them.
✅ Streamlined candidate onboarding → We redesigned the entire recruitment process to reduce friction and improve the experience for both recruiters and applicants.
✅ Automated manual tasks → More than 70 email templates now handle candidate communications automatically, eliminating repetitive messaging.
✅ Simplified payments → Candidates can now pay directly through the platform, reducing administrative overhead.
✅ Introduced real-time dashboards → With dynamic KPI tracking, recruiters now have a bird’s-eye view of hiring progress.
✅ Optimized user experience (UX) → The new frontend is clean, fast, and intuitive, making onboarding easier for candidates and recruiters alike.
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Stack
We selected tools that balanced flexibility, scalability, speed, security and compliance.
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Results
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Key Takeaways
- Automating manual tasks doesn’t just save time—it transforms how a business operates.
- A smart rebuild is often cheaper than trying to fix a broken system with patches.
- Modern no-code/low-code tools can deliver enterprise-grade solutions faster and more affordably.
- User experience (UX) is just as important as functionality—software should feel effortless to use.
By focusing on UX, automation, and scalability, we helped Stars Be Original turn a sluggish, outdated system into a high-performance recruitment engine.
Now, their technology is working for them, not against them