4
min read

How we helped Rainplan cut time-to-market in half and boost product team morale

Overview

Rainplan is on a mission to make rainwater management smarter, more sustainable, and accessible to everyone. Their platform helps property owners unlock the environmental and economic value of rain through nature-based solutions.

But building innovative software for a green tech startup comes with its own challenges—especially when every new feature needs to be tested, validated, and deployed fast to keep up with market demands.

Rainplan’s product team was bogged down by long development cycles, slow user feedback loops, and growing pressure on internal resources. We stepped in with a lean prototyping approach that allowed them to test and validate new features faster—without waiting for full production releases.


Challenge

Rainplan was facing several key challenges during feature development:

  • Slow release timelines → New features took too long to get to users, delaying testing, iteration, and impact.
  • Inefficient feedback cycles → Without a structured testing group or pre-production environment, it was hard to collect actionable user insights quickly.
  • Frustrated product team → Developers and stakeholders were growing impatient with the lack of agility in the release process.

They needed a faster way to move from idea to feedback—without compromising product quality or creating technical debt.

Solution

We built a lightweight MVP layer using Airtable and Softr, enabling the product team to prototype and deploy features to a small test group in days—not weeks.

Here’s what we delivered:

Collaborated closely with the Head of Product → We aligned with Rainplan’s roadmap and clarified feature requirements to build only what mattered.

Prioritized smartly → We helped structure the product backlog and ran focused sprint planning sessions to keep delivery lean.

Deployed MVPs using Airtable + Softr → New features were delivered to a closed user panel for real-world validation—no dev cycles or production risk involved.

Accelerated feedback loop → Early user feedback was captured directly through the MVP layer and fed into the next development sprint.

{{review}}


Stack


We selected tools that allowed the product team to test rapidly without compromising structure or usability:



{{tool}}

{{images-slider}}

Results

{{result}}

Key Takeaways

  • You don’t need to ship to production to validate your product ideas.
  • Fast feedback makes better features
  • Lightweight MVPs are a strategic tool—not a shortcut.

With a lean prototyping framework and smart tool choices, Rainplan now releases better features faster—and their product team is back to doing what they do best: building solutions that help the planet.

Other projects

Explore other successful projects

Interviews, tips, guides, industry best practices, and news.

Don’t just take our word for it

Watch and listen what some of our amazing customers say about us.

Rolf Kosakowski

CEO & Founder, KB&B
Family Marketing Experts

Russell Fyfe

Head of Product, Rainplan
Incentives for Stormwater

Gabriella Bruzzone

CMO, Stars Be Original
Recruiting for Tourist Resorts

Guillem Llacuna

Co-Founder, Talent Match
HR and Recruitment Consulting

Gianluca Di Donato

CEO & Founder, Utravel
Travels for Young Generations

Give us a shot

Book a free consulting session with Daniel Levis, our CEO.
Book a call

Frequently asked questions

Everything you need to know before starting a project with us.
How do you ensure successful software adoption by my team?

We prioritize user-friendly design and build tools that match your real-world workflows. By involving stakeholders early, iterating quickly with visual development, and offering multilingual support and smooth onboarding, we make sure your team actually uses and loves the tools we build—no massive training required.

Why choose no-code/low-code development over traditional coding?

No-code and low-code platforms allow us to build scalable, secure, and cost-effective applications faster than traditional development. This means shorter launch cycles, easier updates, and intuitive interfaces that require less training—without compromising performance or customization.

What industries do you work with for software development and automation?

We’ve successfully delivered software and automation solutions for startups, marketing agencies, tourism companies, logistics, and financial services across more than 10 countries. If your team is drowning in Excel files or switching between outdated tools, we can help modernize your tech stack and align it with your business goals.

How can automation and AI improve productivity in my company?

By automating time-consuming tasks like data entry, email responses, document processing, and reporting, we free your team to focus on high-value work. Our AI integrations help uncover actionable insights, personalize user experiences, and reduce human error—leading to significant time savings and improved operational efficiency.

What types of AI-powered software can you build for my business?

We specialize in building custom AI-powered software tailored to your specific workflows. From automating repetitive tasks to creating AI chatbots, predictive analytics, and CRM tools, our solutions are built to reduce manual work, improve team efficiency, and deliver data-driven insights. Whether you need internal tools or customer-facing applications, we ensure your team will love using them.

How do you protect clients from vendor lock-in with your software solutions?

We build custom applications using open standards, modular architecture, and well-documented APIs—ensuring you can evolve or migrate your system without being tied to one platform, developer, or tool. You maintain full ownership and control of your code, infrastructure, and data.

How do you ensure your software is scalable as our business grows?

Our solutions are designed on modern, cloud-based architecture using scalable databases and flexible backend systems. We future-proof your product by anticipating growth, integrating performance monitoring, and enabling smooth upgrades as your team and customer base expand.

What is your development process, and how will I stay updated?

We follow an agile, iterative development process with weekly check-ins, demo sessions, and transparent project management tools. From kickoff to launch, you'll have visibility over progress, direct contact with our team, and shared access to documentation and prototypes.

How long does it take to build a custom web or mobile application?

Timelines vary based on complexity, but most projects take between 4 to 12 months. We prioritize speed without sacrificing quality by using no-code/low-code tools and streamlined collaboration—delivering fast results and early value.

What’s the difference between a website and a web application?

A website displays content and is often static, while a web application is interactive and dynamic—built to perform specific functions like processing data, handling user input, and connecting with databases. Think of your banking dashboard or CRM system: that’s a web app.

Still have questions?
Can’t find the answer you’re looking for? Please chat to our friendly team.
Thanks to Soraia, we save 7 hours on every article we publish, automating our content from draft to social in a single click.
Rolf Kosakowski
KB&B
Extremely satisfied with the collaboration—you navigated a complex project with clarity and delivered above expectations
Amanda Potter Cole
Rainplan
The new system is like adding four recruiters to my team—without the cost or complexity. I’m extremely satisfied with the consulting, development, and ongoing support.
Jacopo Castano
APraise
We went from zero to one, saving 70 hours for every new expert we onboard. A significant improvement that’s accelerating our business growth.
Brian Dandelet
CXL
My wish for this year has come true. We are very happy to have you on our side and have this kind of product in our hands.
Rolf Kosakowski
KB&B - StoryWonder
Thanks to the efficient CRM platform and the automations, we have saved precious time and improved the management and experience of our customers.
Fabricio Carminati
FRH
Using AI for moderating reviews, images, and data enrichment has cut our operations time by over 70% with high accuracy.
Edouard Fiess
Navily
Young, professional, serious providers. Everything is clear and fluid. I love it.
Gabriella Bruzzone
Stars Be Original
Tool
Usage
Why we chose it
Airtable
Nocode Operations
Flexible enough to adapt to any workflow or project type
Softr
Portals & WebApps
Fast front-end nocode builder for portals and web-apps
WeWeb
Frontend
Allows rapid development with full design control
Xano
Backend
Scalable, API-driven, no need for costly DevOps
+50% faster time-to-market
New features reached testers in half the time, shortening product cycles.
+70% faster feedback loop
Insights came back within days instead of weeks, guiding sharper iterations.
+90% boost in product team satisfaction
With faster progress and reduced bottlenecks, the team regained momentum and morale.
No items found.