Overview
Rainplan is on a mission to make rainwater management smarter, more sustainable, and accessible to everyone. Their platform helps property owners unlock the environmental and economic value of rain through nature-based solutions.
But building innovative software for a green tech startup comes with its own challenges—especially when every new feature needs to be tested, validated, and deployed fast to keep up with market demands.
Rainplan’s product team was bogged down by long development cycles, slow user feedback loops, and growing pressure on internal resources. We stepped in with a lean prototyping approach that allowed them to test and validate new features faster—without waiting for full production releases.
Challenge
Rainplan was facing several key challenges during feature development:
- Slow release timelines → New features took too long to get to users, delaying testing, iteration, and impact.
- Inefficient feedback cycles → Without a structured testing group or pre-production environment, it was hard to collect actionable user insights quickly.
- Frustrated product team → Developers and stakeholders were growing impatient with the lack of agility in the release process.
They needed a faster way to move from idea to feedback—without compromising product quality or creating technical debt.

Solution
We built a lightweight MVP layer using Airtable and Softr, enabling the product team to prototype and deploy features to a small test group in days—not weeks.
Here’s what we delivered:
✅ Collaborated closely with the Head of Product → We aligned with Rainplan’s roadmap and clarified feature requirements to build only what mattered.
✅ Prioritized smartly → We helped structure the product backlog and ran focused sprint planning sessions to keep delivery lean.
✅ Deployed MVPs using Airtable + Softr → New features were delivered to a closed user panel for real-world validation—no dev cycles or production risk involved.
✅ Accelerated feedback loop → Early user feedback was captured directly through the MVP layer and fed into the next development sprint.

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Stack
We selected tools that allowed the product team to test rapidly without compromising structure or usability:
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Results
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Key Takeaways
- You don’t need to ship to production to validate your product ideas.
- Fast feedback makes better features
- Lightweight MVPs are a strategic tool—not a shortcut.
With a lean prototyping framework and smart tool choices, Rainplan now releases better features faster—and their product team is back to doing what they do best: building solutions that help the planet.