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Where to start when you need to automate? Discover the WAVE Matrix to guide your digital transformation.

What is the WAVE Matrix?

In the fast-paced business world, the quest for efficiency and productivity never ceases. Many companies are aspiring to harness the power of automation, but are often at a crossroads, uncertain of where to start.

Recognizing this gap, we at Soraia have developed a proprietary framework: the WAVE Matrix (Workflow Automation Value Estimator).

Born out of necessity, WAVE Matrix is our answer to the absence of a clear guide or standard in the automation landscape.


Components of the WAVE Matrix

  • Automation potential: Here we evaluate the technical feasibility, the percentage of manual errors, the need for human intuition during the process and the team's ability to adopt the new solution.
  • Strategic value: involves evaluating the importance of the process in the larger business context both from a long-term strategy and from a short-term impact.
  • Cycle time: This component focuses on the frequency and duration of processes and how they can be optimized.

The analysis process

The WAVE Matrix uses a mix of qualitative and quantitative analysis. By conducting interviews and analyzing responses to personalized questionnaires, we gain a deep understanding of each process within an organization. This methodical approach guarantees a thorough assessment, paving the way for informed decision-making.

Qualitative analysis

Importance:

- Essential for understanding the context and impact of activities on workers, exploring frequency, complexity and emotional reactions.

Objective:

- Mapping key workflows to identify areas of strength and potential inefficiencies.

Methodology:

- Through the interviews, the main workflows are identified to prepare the next quantitative analysis.

Quantitative analysis

Importance:  

- Provides measurable data to assess operational efficiency and identify areas for improvement.

Objective:

- Establish precise metrics on frequency, duration, errors and required human intuition.

Methodology:

- Development of a specific questionnaire to collect data related to each activity. Panel : all employees of the company

- Development of a specific questionnaire to collect data on the long-term value and short-term impact of each activity. Panel : board of directors and managers

Relevance in the business environment

The WAVE Matrix presents itself as a reliable beacon in the sometimes murky waters of business automation. Offering a structured path, it becomes the ideal companion for companies eager to embrace the benefits of automation, but uncertain about how to get started. As we continue to refine and apply this framework, we invite you to explore its potential in your organization. Learn how the WAVE Matrix can transform the way you approach automation and push your company to new horizons of efficiency and growth.

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Frequently asked questions

Everything you need to know before starting a project with us.
How do you ensure successful software adoption by my team?

We prioritize user-friendly design and build tools that match your real-world workflows. By involving stakeholders early, iterating quickly with visual development, and offering multilingual support and smooth onboarding, we make sure your team actually uses and loves the tools we build—no massive training required.

Why choose no-code/low-code development over traditional coding?

No-code and low-code platforms allow us to build scalable, secure, and cost-effective applications faster than traditional development. This means shorter launch cycles, easier updates, and intuitive interfaces that require less training—without compromising performance or customization.

What industries do you work with for software development and automation?

We’ve successfully delivered software and automation solutions for startups, marketing agencies, tourism companies, logistics, and financial services across more than 10 countries. If your team is drowning in Excel files or switching between outdated tools, we can help modernize your tech stack and align it with your business goals.

How can automation and AI improve productivity in my company?

By automating time-consuming tasks like data entry, email responses, document processing, and reporting, we free your team to focus on high-value work. Our AI integrations help uncover actionable insights, personalize user experiences, and reduce human error—leading to significant time savings and improved operational efficiency.

What types of AI-powered software can you build for my business?

We specialize in building custom AI-powered software tailored to your specific workflows. From automating repetitive tasks to creating AI chatbots, predictive analytics, and CRM tools, our solutions are built to reduce manual work, improve team efficiency, and deliver data-driven insights. Whether you need internal tools or customer-facing applications, we ensure your team will love using them.

How do you protect clients from vendor lock-in with your software solutions?

We build custom applications using open standards, modular architecture, and well-documented APIs—ensuring you can evolve or migrate your system without being tied to one platform, developer, or tool. You maintain full ownership and control of your code, infrastructure, and data.

How do you ensure your software is scalable as our business grows?

Our solutions are designed on modern, cloud-based architecture using scalable databases and flexible backend systems. We future-proof your product by anticipating growth, integrating performance monitoring, and enabling smooth upgrades as your team and customer base expand.

What is your development process, and how will I stay updated?

We follow an agile, iterative development process with weekly check-ins, demo sessions, and transparent project management tools. From kickoff to launch, you'll have visibility over progress, direct contact with our team, and shared access to documentation and prototypes.

How long does it take to build a custom web or mobile application?

Timelines vary based on complexity, but most projects take between 4 to 12 months. We prioritize speed without sacrificing quality by using no-code/low-code tools and streamlined collaboration—delivering fast results and early value.

What’s the difference between a website and a web application?

A website displays content and is often static, while a web application is interactive and dynamic—built to perform specific functions like processing data, handling user input, and connecting with databases. Think of your banking dashboard or CRM system: that’s a web app.

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