Blog & Insights
Practical. Contrarian. Grounded in 40+ real projects.
No AI hype, no magic promises. Just operational decisions on bringing AI agents into SMEs — what works, what doesn't, and why.
Featured
· 6 min read
How to measure the ROI of an AI agent: a framework and baselines that actually work
Without a baseline, every claim that 'AI saved us X hours' is just an opinion. The framework Soraia uses with clients to measure ROI honestly.
Read the article · 5 min read
Custom AI Agents vs ChatGPT Enterprise: When to Use Which
Three concrete criteria to decide whether your team needs a shared ChatGPT Enterprise licence or a custom AI agent on your own processes. No FOMO, no sales pitch.
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