.png)
.png)
What Is the WAVE Matrix (Workflow Automation Value Estimator)?
In today’s fast-paced business environment, automation is no longer a luxury, it’s a necessity.
Yet many companies hesitate, unsure where to begin their automation journey.
That’s why Soraia developed the WAVE Matrix, a proprietary framework designed to evaluate and prioritize automation opportunities.
The WAVE Matrix stands for Workflow Automation Value Estimator, and it was born out of a simple observation: most businesses lack a structured approach to identifying which processes to automate first.
Key Components of the WAVE Matrix
The WAVE Matrix assesses each business process based on three essential dimensions:
Automation potential:
- Technical feasibility
- Rate of manual errors
- Need for human intuition
- Team adaptability and readiness
Strategic value:
- Impact on short-term business performance
- Relevance to long-term strategic goals
- Cross-departmental influence and visibility
Cycle time:
- Frequency of execution
- Time consumption
- Urgency and potential gains from time reduction
Our Analysis Process: Combining Qualitative and Quantitative Insights
The WAVE Matrix uses a hybrid approach to analysis:
Qualitative analysis
Purpose: Understand the context and emotional impact of each process on employees.
Method:
- Conduct interviews across teams
- Map key workflows
- Identify perceived complexity, frustration, or inefficiencies
Outcome: A human-centered view of where automation can ease workloads or reduce stress.
Quantitative analysis
Purpose: Collect measurable data on process efficiency and business value.
Method:
- Customized employee questionnaires to gather metrics on duration, frequency, error rates, and human involvement
- Leadership-level surveys to assess strategic relevance and business impact
Panel:
- All employees (operational insights)
- Executives and managers (strategic assessment)
Outcome: A data-driven foundation to prioritize automation with confidence.
.png)
%20(2).png)
%20(3).png)
Why the WAVE Matrix Matters in Digital Transformation
The WAVE Matrix provides a clear, actionable roadmap for automation initiatives. It eliminates guesswork and ensures that every effort is aligned with both operational efficiency and strategic goals.
Whether you're scaling a startup or modernizing a large enterprise, the WAVE Matrix empowers you to:
- Identify high-impact automation opportunities
- Justify tech investments with clear data
- Accelerate digital transformation with minimal disruption
{{cool-component}}
.png)
.png)
.webp)
